website · Cycling, eCommerce & Outdoor Adventures · UK

True North Cycle Hub:A Modern Cycling Commerce & Adventure Platform

True North Cycle Hub is a specialist cycling and e bike destination based in Sheffield, United Kingdom, offering bike sales, workshop services, e bike hire,…

WordPress Development · WooCommerce · Custom Plugin Development · Website Redesign · Performance Optimisation · Maintenance & Support

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www.truenorthcyclehub.co.uk

www.truenorthcyclehub.co.uk

www.truenorthcyclehub.co.uk

Overview

Project Story: Transforming True North Cycle Hub Into a Modern Digital Experience

True North Cycle Hub is a specialist cycling and e bike destination based in Sheffield, United Kingdom, offering bike sales, workshop services, e bike hire, coaching, guided adventures, and cycling experiences.

The existing website required a complete visual refresh, improved user experience, WooCommerce enhancements, custom functionality, and ongoing technical support. ORA Infotech partnered with the client to redesign and redevelop the platform while improving performance, scalability, and customer engagement.

Client

True North

Cycling, eCommerce & Outdoor Adventures

Location

Discovery Phase: Understanding the Customer Journey

We began by analysing the existing website, customer behaviours, service offerings, and business objectives to identify opportunities for improvement.

Improve online bike and accessory sales

Simplify service and workshop bookings

Highlight e bike hire and adventure experiences

Modernise the overall visual identity and navigation

Our objective was to create a seamless platform that could effectively support both eCommerce transactions and cycling service operations.

Website Redesign & User Experience Enhancement

The platform was completely redesigned to improve usability, visual appeal, and conversion opportunities.

Modern Interface Design:

Introduced a cleaner, more engaging visual experience aligned with the premium cycling brand.

Improved Navigation:

Restructured menus and information architecture for easier access to products, services, workshops, and adventures.

Mobile First Experience:

Optimised layouts and interactions for mobile users browsing products and booking services on the go.

Conversion Focused Design:

Enhanced calls to action, product visibility, and booking journeys to improve customer engagement.

WooCommerce Development & Store Optimisation

We enhanced the WooCommerce experience to support online sales, inventory presentation, and customer purchasing journeys.

Custom Product Experiences:

Improved product presentation, category browsing, filtering, and purchasing workflows.

Optimised Checkout Flow:

Streamlined the checkout process to reduce friction and improve conversion rates.

Inventory & Product Management:

Implemented efficient workflows for managing bikes, accessories, services, and seasonal offerings.

Performance Improvements:

Optimised WooCommerce pages to ensure fast loading and reliable shopping experiences.

Custom Plugin Development & Business Automation

To support unique business requirements, we developed and customised WordPress functionality beyond standard plugins.

Custom Booking Functionality:

Enhanced workshop, service, and cycling experience booking workflows to align with operational requirements.

Business Process Automation:

Developed custom functionality that simplified administrative tasks and customer management processes.

Third Party Integrations:

Integrated external services and business tools to support smoother operations and customer interactions.

Plugin Customisation:

Extended existing WordPress and WooCommerce plugins to provide additional functionality while maintaining stability.

Performance, Security & Ongoing Maintenance

Long term reliability was a critical component of the project.

Website Performance Optimisation:

Improved page speed, asset delivery, caching strategies, and overall responsiveness.

Security Enhancements:

Implemented security best practices, plugin updates, monitoring, and vulnerability management.

WooCommerce Maintenance:

Maintained compatibility across WooCommerce releases, plugins, and WordPress updates.

Continuous Support:

Provided ongoing technical support, enhancements, bug fixes, and feature improvements.

Business Impact & Platform Growth

The redesign and redevelopment helped strengthen the digital presence of True North Cycle Hub.

Improved user experience across desktop and mobile devices

Enhanced WooCommerce shopping experience

Better visibility of cycling services and adventure offerings

Scalable platform architecture for future growth

Reduced maintenance overhead through custom solutions

The result is a modern WordPress and WooCommerce platform that effectively supports both eCommerce operations and cycling service experiences.

The Team Behind the Transformation

Delivering the project required collaboration across design, development, and support teams.

Project Manager –

Project planning and delivery management

UI/UX Designer –

Website redesign and user experience improvements

WordPress Developer –

Theme development and WooCommerce implementation

Plugin Developer –

Custom plugin development and integrations

QA Engineer –

Testing, validation, and quality assurance

Support Team –

Ongoing maintenance and optimisation services

Outcome

True North Cycle Hub now operates on a modern, scalable WordPress and WooCommerce platform that delivers a stronger customer experience, improved operational efficiency, and a solid foundation for future growth.

Through website redesign, custom plugin development, WooCommerce optimisation, and ongoing maintenance, ORA Infotech helped transform the platform into a high performing digital destination for cycling enthusiasts.

Visual Showcase

True North Cycle Hub Commerce & Adventure Experience

A modern cycling platform combining eCommerce, workshop services, e bike hire, guided adventures, and premium customer experiences.

Colour palette07 / 2026

Brand

Colours

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CLIENT TESTIMONIALS

Client testimonials

Here's what our clients have to say about their experience partnering with ORA and the impact we've created together.

“Our old WooCommerce site was held together with plugins and hope. ORA rebuilt it properly faster pages, custom functionality that actually fits how we sell bikes, and none of the duct-tape...”

Jamie Harper

Cycling Retail

“We went into this knowing bookkeeping software usually ends up either too basic or way too complicated. ORA actually got that balance right. They spent real time understanding how our...”

Ideobooks Organization

Bookkeeping Platform

“We'd tried a couple of agencies before who treated Shopify like a template you fill in. ORA didn't do that the wine discovery flow and subscription setup were built around how our...”

Vagabond Wines Organization

E commerce